Writing in the century was highly based upon literature and its associative features. The prospects of writing dealt with contemporary issues in politics, society, and culture etc. Authors in the century continued to acknowledge exploring fresh means of creativity. Over a period of time, the features of writing kept undergoing transitions that were proved to be effective in the long run. After the advent of search engine optimization technology, the writing found a new podium of survival. Initially career in writing was perceived by few people due to inundating complications and never struggling phase. The aspects of writing have drastically undergone a transition in the past two decades. The arrival of internet and its associative technologies are considered to be highly contributing for the respective transitions in writing. The traditional literature writing seemed fading away amidst an era of industrialization which is rather receptive to commercialism. The new generation in the century catapulted the need for commercial literature which is compatible to the people from all walks of life. The industrial development in various sectors formed a new breed of writing—Content Writing. Various internet marketing firms in New Jersey hire and offer the services of content writing. As the virtual world evolved with superlative offerings to our very non-virtual world, the prospects of content writing turned stronger. People from across the world roam around virtual world for various reasons and purposes. The only effective medium of communication between the business entrepreneurs and customers or client is content writing. Videos and radio shows are not efficient enough. In fact, they require the requisite support of content writing to attract the target audience. In the past few years, the popularity of content writing has led to several misconceptions amongst a larger section of people. These misconceptions may hamper the productivity of the business in the long run. There are various concepts woven in the minds of the common people which are relatively inefficient. As a result, there are several bad practices which are performed in the content writing sector. In fact, most of the contents that people come across to are poor in quality. The contents have irrelevant information, subjects in the body, and alien features. They are posted for the sole purpose of online marketing. Undoubtedly, these contents fail to help their clients shortly. For a strong and effective online presence, you are required to acknowledge the most common yet effective practices that should be implemented. First of all, you should ensure that your contents have the keywords. In fact, there are a number of articles submitted in the directories which have no keywords. Remember that you are required to write keywords in the articles but don’t overdo it as it may result in spamming. Hence, the number of keywords used in an article has to be limited to for about 3 to 4. Anything more than that may directly result in spamming or poor content. On the contrary, you should ensure that the keywords which have been used in the articles are relevant to content, products and services. if you can get the perfect keyword count into your content, and ensure that your content is not stuffed with keywords, your content promotion campaign will be a sure fire hit. Content originality is another important aspect of content writing. You are required to post always new and fresh contents. The same topics and the subjects over and over again will make form monotony shortly. Remember that the people visiting on your site make are looking for something new. So ensure that you have something new always to entertain them. Lastly, the most important thing that should be avoided in any form of writing or content writing is duplicity. It actually refers to the point mentioned above about originality of the content. Some writers just want to get the job done quickly so don’t put too much importance on originality. They copy paste material from either articles written by other writers or just keep submitting the same articles to numerous websites directories. Such content is not considered valid by search engines and most of it gets rejected. This yet another way you can score over your competitors.